Summary
This webcast will use case studies to explore how stakeholders of the mining industry are using social media to meet different objectives.
Each case study will illustrate how a particular social media platform provides a communication and engagement benefit. Leading practices will be outlined. The webcast will also address some of the perceived risks of using social media for public engagement and will provide some ideas for considering a strategic approach to outreach. The webcast will help practitioners determine which social media tools are appropriate for their communication and stakeholder engagement strategies.
Topics that will be explored through case study include:
- Investor Relations
- Community Relations
- Human Resource Management
- Recruitment
- Employee engagement
- Marketing
- Social media leading practices
Pre-Course e-Learning
Prior to the course, registered delegates have access to the online e-learning material consisting of an introductory course titled Social Media in the Mining Industry.
Certificate in Mining Studies
This course qualifies for one day of short course credit for the Certificate in Mining Studies (CMS), a continuing education program of accredited short courses, webcasts and online courses for lifelong learning in mining, supported by University of British Columbia and University of Arizona. more details »
Continuing Professional Development (CPD)
This course meets the requirements for formal CPD activity for most Canadian provincial associations and US state boards and may contribute the equivalent in hours towards your CPD requirement. more details »
Who Should Attend?
This webcast is appropriate for persons involved in communications, community relations, and stakeholder engagement processes in the mining industry. A familiarity with social media is beneficial, but not essential.
Zoë Mullard Zoë is interested in communication tools and strategies in multi-stakeholder engagement processes, particularly in the resource sector. She obtained her MASc from the Department of Mining Engineering at the University of British Columbia, focusing her research on the use of social media tools towards corporate-community communication in the mining industry. Zoë worked at InfoMine as Manager of Communications and Conferences. She also worked for four years with a non-profit organization that ran multi-stakeholder engagement and community mapping processes related to enhancing urban sustainability practices. She recently joined Monkey Forest Consulting where she works on project management and community relations.
Provisional Schedule
This webcast is divided into two sessions with following topics:
Introduction
- Social media: definitions, terminology, concepts
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Investor relations
- Twitter case study
- Facebook case study
- Key considerations
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Community relations
- Facebook case study
- Blog case study
- Key considerations
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Human resource management
- Recruitment
- Facebook case study
- LinkedIn case study
- Key considerations
- Employee engagement
- Policies
- Key considerations
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Marketing
- Twitter case study
- Blog case study
- Key considerations
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Social media leading practices
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Course summary |
How to Register
Complete and return the registration form by fax: +1 604 681 4166 or email: edumine-support@infomine.com.
If you have any questions you can contact Sandra Wunsch by phone at +1 604 683 2037.
Registration Deadline
Email and fax registration ends 1 hour prior to the webcast; however phone registration can be accepted up to 30 minutes before the webcast begins. Please call +1 604 683 2037 ext. 229 for last-minute reservations. Webcasts fill up quickly. Early booking is advised!
Fees
The full fee for the two sessions of this webcast, including access to electronic course notes, Pre-Course e-Learning and a certificate of attendance is CAD 450.00.
Early Bird: there is a 10% discount if you register at least 30 days prior to the course start date.
* A 10% discount is offered for groups of 3 or more OR if you provide your Annual EduMine subscription User ID at time of registration.
* These discounts cannot be combined.
How Webcasts Work
It's easy and our webcast saves on fees, travel and time! You will be able to ask questions and have live discussions during the webcast just as if you were there in person. At the time of the webcast, you connect to the internet, call in to a toll/toll-free number to hear and talk through the telephone or simply listen and speak over your headset/PC speakers using Voice over IP (VoIP). You see the presentation as well as the instructor on your computer screen.
System Requirements
To attend this webcast, you will need a computer with a high-speed internet connection (DSL or cable). You will also need a phone line or integrated microphone in your PC or a headset. For your comfort, it is recommended that you use a speaker phone or headset to connect to the webcast. Our system will support both PC and Apple computers using Internet Explorer or Firefox browsers.
Accessing the Webcast
One day prior to the webcast, you will be emailed a link for the webcast. About 15 minutes before the scheduled starting time, simply go to the website provided in the email. You should be able to simply click on the link in the email; however, some email programs may require that you copy the address and paste it into your browser's address bar. You will be asked to enter your name and email address, and you will need to enter the password that was sent to you in the email. Once you have logged in, a screen will pop up with the Voice over IP option or a toll/toll-free telephone number to call. Of course, our team is available to help if you have any questions about accessing the webcast: +1 604 683 2037 ext. 229.
Continuing Professional Development (CPD)
Short courses earn PDH/CEU credits for engineers in provinces and states that have CPD requirements. EduMine is an approved provider of continuing education by the Authorized Provider Commission of The International Association for Continuing Education and Training (IACET).
For more details, check provincial or state requirements.
Certificate of Attendance
Provincial/state regulations for CPD require that you attend the entire webcast and that you complete an evaluation at the end of the course. Your Certificate of Attendance, with earned PDH, is issued on completion.
Cancellations
If you cancel your webcast reservation 10 or more business days prior to the start of the webcast and you do not attend the webcast, EduMine will refund the cost of the webcast. If you cancel your webcast reservation within 9 business days and you do not attend the webcast, EduMine will apply your payment, less a 10% administration fee, towards a future EduMine webcast or short course within one year from the date you cancel. Please note that if you do not attend the webcast and you do not contact us to cancel your webcast reservation as described above, you are responsible for the entire payment and you may not apply your payment towards another product.
Notice of cancellation must be given in writing by letter, fax or email and action will be taken to recover, from the delegates or their employers, that portion of the fee owing at the time of cancellation.
EduMine reserves the right to cancel an advertised course at short notice. It will endeavour to provide participants with as much notice as possible, but will not accept liability for costs incurred by participants or their organisations as a result of the course being cancelled or postponed. If a course is cancelled, fees will be refunded in full. EduMine also reserves the right to postpone or make such alterations to the content of a course as may be necessary.
This webcast is designed for both individual and group participation and would make an excellent company-sponsored in-house training event. If you have a group of ten or more who would like to attend this course from one location, please contact us at +1 604 683 2037 for special pricing.