Social Media and Mining

Social Media and Mining

AREAS OF STUDY: Environment and Community | Management

Qualifies for CMS


Live Webcast Live Webcasts
  • Audience Level: Professional | New to Mining Tool Tip
  • Dates: Unscheduled Tool Tip
  • Early Bird: Tool Tip
  • Enrollment: Included Tool Tip
  • Registration Fee: Tool Tip
  • Location: Live Webcast Tool Tip
  • Duration: 2 sessions of 3 hours each
  • CEUs: 0.8 (8 PDHs) Tool Tip

Course Summary


This webcast will use case studies to explore how stakeholders of the mining industry, such as mining companies' employees, investors, community members and members of non-governmental organizations are using social media to meet different engagement objectives. The webcast will focus on social media, but the general theme is around how increased access to information from social media and mobile device apps is changing the face of stakeholder engagement.

Each case study will illustrate how a particular social media platform provides a communication and engagement benefit, as well as outlining how the social media tool can be leveraged with other engagement tools (both online and traditional engagement). Leading practices will be outlined. The webcast will also address some of the risks of using social media for engagement and will provide some ideas for considering a strategic approach to engagement through social media platforms. The webcast will help practitioners determine which social media tools are appropriate for their communication and stakeholder engagement strategies.

Topics that will be explored through case study include:

  • Investor Relations
  • Community Relations
  • Human Resource Management

Pre-Course e-Learning

Prior to the course, registered delegates have access to the online e-learning material consisting of an introductory course titled Social Media in the Mining Industry.

Certificate in Mining Studies

This course qualifies for one day of short course credit for the Certificate in Mining Studies (CMS), a continuing education program of accredited short courses, webcasts and online courses for lifelong learning in mining, supported by University of British Columbia, University of Arizona and University of Concepción. more details »

Continuing Professional Development (CPD)

Registered participants who attend the entire webcast and complete an evaluation at the end of the course will receive a Certificate of Attendance, confirming the Professional Development Hours (PDH)/Continuing Education Units (CEU) earned. Please confirm with your employer and/or professional association that this course qualifies for CPD.

Who Should Attend?

This webcast is appropriate for persons involved in communications, community relations, and stakeholder engagement processes in the mining industry. A familiarity with social media is beneficial, but not essential.

Zoë Mullard

Zoë is interested in communication tools and strategies in multi-stakeholder engagement processes, particularly in the resource sector. She obtained her MASc from the Department of Mining Engineering at the University of British Columbia, focusing her research on the use of social media tools towards corporate-community communication in the mining industry. She has experience with multi-stakeholder engagement and community engagement in Canada and internationally.

Provisional Schedule

This webcast is scheduled to be held from 9:00am to 12:00pm PDT/Vancouver, Canada time.

Check the exact time and date in your city.

This webcast is divided into two sessions with following topics:

Session 1: 24 March 2015, from 9:00am to 12:00pm Pacific Daylight Time


  • Social media: definitions, terminology, concepts

Investor relations

  • Twitter case studies
  • Facebook case studies
  • Key considerations

Community relations

  • Facebook case studies
  • Twitter case studies
  • Google+ case studies
  • Blog case studies
  • Key considerations
Session 2: 25 March 2015, from 9:00am to 12:00pm Pacific Daylight Time

Human resource management

  • Recruitment
    • Facebook case studies
    • LinkedIn case studies
    • Key considerations
  • Employee engagement
    • Policies
    • Key considerations

Social media leading practices

  • Review of leading practices
  • Discussion of additional social media platforms (Reddit, Instagram, etc)
  • Creating a social media engagement plan
  • Review of social media corporate policies

Course summary

How to Register

To register yourself, click the 'Register Now' button and complete the online registration form.

To register on behalf of someone else, or to register groups of 2 or more, please contact us; discounts may apply.

Questions? Please contact Edumine: +1 604 683 2037 or [email protected] and we will get back to you during regular business hours, Monday - Friday, 8:00am to 5:00pm Pacific Time.

Registration Deadline

Online registration ends 15 minutes prior to the webcast; however phone registration can be accepted up to the start of the webcast. Please call +1 604 683 2037 ext. 259 for last-minute reservations. Webcasts fill up quickly. Early booking is advised!


The fee covers the lecture, access to electronic course notes, Pre-Course e-Learning and a certificate of attendance.

Early Bird: there is a 10% discount if you register at least 30 days prior to the course start date. A 10% discount is offered for groups of 5 or more OR if you provide your Annual Edumine subscription User ID at time of registration. The maximum discount that can be applied is 20%.

This webcast is designed for both individual and group participation and would make an excellent company-sponsored in-house training event. If you have a group of twenty or more who would like to attend this course from one location, please contact us at +1 604 683 2037 for special pricing.

How Webcasts Work

It's easy and our webcast saves on fees, travel and time! You will be able to ask questions and have live discussions during the webcast just as if you were there in person. At the time of the webcast, you connect to the internet, call in to a toll/toll-free number to hear and talk through the telephone or simply listen and speak over your headset/PC speakers using Voice over IP (VoIP). You see the presentation as well as the instructor on your computer screen.

System Requirements

To attend this webcast, you will need a computer with a high-speed internet connection (DSL or cable). You will also need a phone line or integrated microphone in your PC or a headset. For your comfort, it is recommended that you use a speaker phone or headset to connect to the webcast. Our system will support both PC and Apple computers using Internet Explorer, Chrome, Firefox or Safari browsers.

Accessing the Webcast

One day prior to the webcast, you will be emailed a link for the webcast. About 15 minutes before the scheduled starting time, simply go to the website provided in the email. You should be able to simply click on the link in the email; however, some email programs may require that you copy the address and paste it into your browser's address bar. You will be asked to enter your name and email address, and you will need to enter the password that was sent to you in the email. Once you have logged in, a screen will pop up with the Voice over IP option or a toll/toll-free telephone number to call. Of course, our team is available to help if you have any questions about accessing the webcast: +1 604 683 2037 ext. 259.

Terms and Conditions

By submitting the webcast registration form, you agree to pay the associated fees in full before the course start date.


Notice of cancellation must be given in writing by letter, fax or email and action will be taken to recover, from the delegates or their employers, that portion of the fee owing at the time of cancellation.

If a delegate submits written notice of cancellation 10 or more business days prior to the first day of the webcast, Edumine will refund the cost of the webcast.

If a delegate submits written notice of cancellation prior to the webcast but within 9 business days of the first day of the webcast, Edumine will apply the delegate’s payment less a 10% administration fee towards an Edumine webcast or short course held within one year of the date of cancellation.

If a delegate submits written notice of cancellation after the webcast has started, or misses all or a portion of the webcast without notice, no refund or credit will be granted.

Edumine reserves the right to cancel an advertised course on short notice. It will endeavour to provide participants with as much notice as possible, but will not accept liability for costs incurred by participants or their organisations as a result of the course being cancelled or postponed. If a course is cancelled, fees will be refunded in full. Edumine also reserves the right to postpone or make such alterations to the content of a course as may be necessary.